Which One Of These Top 16 Is YOUR Sticking Point?

I have a quick question for you?

Do you know what your Sticking Point Is?

A lot of people get so caught up in researching this new method or
exploring this or that new system, they lose sight of the
fundamentals of this business.

Even pros or veterans benefit by reviewing their fundamentals. That
is why football teams (soccer, basketball, etc) have training
camps.

Tiger Woods has a coach.

You can never do the fundamentals too well. But it's hard to know
what you know and what you don't know and what's holding you back.

I call the things that hold you back "Sticking Points."

To help you identify your unique Sticking Point or points, I've
assembled a tidy little list for you.

Here's a list of 16 Stick Points along with references to my
different products where you can get more help if that's your
Sticking point.

1. How are you at writing and submitting articles to ezine
directories? This is a basic way to get traffic. How are your
skills?

I did this quite a bit in the early days but in recent history
haven't. I assigned doing this to a team member so we can get back
in the habit of doing it.

2. How are you at creating screen capture videos and uploading
them to video sites?

If you need help on this, Promo Dashboard will walk you through it
in detail. http://www.promodashboard.com

3. How are you at creating a report to offer in exchange for a
name and email to get people on your list?

If you need help on this, see Promo Dashboard.

4. How are you at finding forums and blogs you can buy banner ads
or text links on to offer your freebie?

Again, if you need help on this, it's covered in Promo Dashboard.

5. Can you open a PSD (Photoshop file) a designer gives you and
change the text or make minor modifications? Or resize the graphic?

Design Dashboard will show you how to do this.

6. Can you look up a photo on a site like istockphoto.com, buy,
it, download it, open it in Photoshop Elements, crop it, and
resize it?

This is a basic Internet task you should be able to do. Design
Dashboard can help you with that.

7. How are you at writing emails and loading them up into your
autoresponder for broadcasts or follow up messages?

Promo Dashboard has a whole row on doing autoresponder messages.

8. Do you know what your target market is and how to reach them
with your marketing message?

If you don't, pushbuttontargetmarket.com will help you.

9. Can you write a basic sales letter for your product or service?

If you need help here, I recommend pushbuttonletters.com.

10. How are you at creating squeeze pages that actually work?

If you need help here, I recommend Promodashboard.com. I delve into
this quite a bit.

11. When people are on your list, do they BUY? If the don't, I
have two rows in Promo Dashboard to help get them to buy.

12. How is your focus? Do you easily lose focus?

If you do, I recommend my every other week Ateam calls.

13. Do you have your autoresponder set up and are you comfortable
with using it?

If you aren't, see Promo Dashboard.

14. Are you clear on the big picture of how you sell stuff on the
Internet or is the big picture foggy to you?

If it's foggy, check out: http://www.amazingformula.com

15. Do you know how to shoot live video with decent lighting, turn
it into flash and post it on your web site?

Promo Dashboard helps with this.

16. Do you have an affiliate program for your product up and
humming? If you don't, see affiliatedashboard.com.

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"Seven Ways To Hustle Up Some Money Selling Products"

*The bills are flying in.

* Your house needs repairs.

* The kids have needs.

* The government wants their taxes.

* Your gym wants money.

* Your car needs new tires or repairs.

Where are you gonna dig up all that money? Well, it's time you get busy and sell some stuff.

Let's look at ways to hustle up some money selling products,whether they're your own or someone elses.

1. Hold a teleseminar

I recommend freeconferencecall.com if you're on a budget. Send
an email to your list, announce the call, send remind emails and
a voice blast or two.

My friend Stacy Kellums runs ppc ads on Google, gets people on
teleconference calls and makes a killing selling other people's
big ticket products.

His model is really sweet because other people have the pitch
and the product. All he has to do is put people on the call!

If you get something that sells really well, you can record it
and have it played back on demand.

The teleseminar comes down to how good you or your guest can
pitch while giving value and making people happy. If all you do
is pitch and offer no value, you probably won't have many people
on your next call.

If you're not good at verbal selling, then maybe teleseminars would
be a good place for you to get that practice in.

If you love a topic and are passionate about it, you can't stray
too far.

If you sell stuff you could care less about, then probably
teleseminars aren't a good match for you, unless you can find
someone to be on there who does love the topic and wants to share.

TIPS:

-- Make sure you have a drop dead headline
-- Work on those bullet points on your sign up page
-- Send out multiple email reminders
-- Send out a voice broadcast the day of the teleseminar
-- Hook people right off the bat with a big, juicy promise and keep
it flowing or you'll lose 'em

2. Hold a webinar

The advantage of webinars is you can interact with the audience
via polls. And you can see everyone on the webinar.

Plus, you can show power point slides or even your computer screen.

Remember, you don't have to pitch YOUR product. You can get someone
else with a product to promote. All you have to do is get people ON
the call.

If you haven't held a webinar, you have to use gotowebinar some to
get familiar with it. It's a bit tricky to pull everything off
correctly. I plan on doing more webinars.

The main thing about webinars is getting people on them. You need
a great topic, a strong headline and good bullet points. Don't
expect people to show up just because it's free.

TIPS:

-- Realize you have to get people to sign up through gotowebinar.
They are required to sign up through a link.
-- Do a practice session so you're comfortable with the software.
-- Learn how to administer polls. I goofed this up my first
webinar.

3. Write an ebook and give it away

It's an oldy technique. But still works with a good topic, a great
title and a little hustle and showmanship.

I don't mean "hustle" in the bad sense of the term. I mean put some
thinking to it and a little elbow grease or work.

You have to use your wits a bit and be resourceful.

Ebooks are still a good way to build your list. Unfortunately, in
times past, the method got diluted as do most marketing techniques.
People seek to make something work with the least amount of effort
humanly possible.

I've found that money gravitates to people who have passion and put
soul into their work. And while I know of people who seemingly make
tons without a soul, I don't aspire to be them.

I think I'd rather spend an hour talking to a starving artist with
vision and creativity than I would even 5 minutes to someone who
sells crap but drives an exotic car.

While it's true you can outsource an ebook to India, you can't
outsource heart and soul.

I mean, thank God no one has figured out how to do that yet.

TIPS:

-- Put great content in your free ebook. Don't put your scraps in it.
-- Realize that it's as hard to give away a freebie as it is to sell
a product. Don't underestimate the task.
-- Know how you're going to profit in advance.
-- Pre-plan your upsells and downsells
-- Use Primal Branding in the ebook to emotionally bond readers

4. Create a screen capture video

I'm seeing more and more well-done screen capture videos that pitch
a product.

These are less effort than a teleseminar or webinar and potentially
have a longer life span.

The best way to learn to do a good one is to study ones that pull
you in and make YOU want to reach in your wallet and pull out YOUR
credit card.

It really just comes down to good old fashioned salesmanship or
saleswomanship, depending on your perspective.

-- Speak at a brisk pace
-- Articulate clearly. Don't sound like a dead fish.
-- Have a little excitement to your voice.
-- Outline what you're going to say.
-- Avoid the ummmmms and awwwwws.

5. Do a live streaming video broadcast

You've probably seen at least one or two of the live streaming video
sessions by now. If you haven't, go to ustream.tv and check them
out.

I have a whole product at http://www.pushbuttonchannel.com that can
help you get up and running.

This is the ultimate in communicating personally with your audience
and interacting.

TIPS:

-- Have pre-planned content to things keep moving
-- Make sure you use lightboxes for your lighting if you have them
available. Warm light really helps.
-- Do a few small broadcasts to practice with.

6. Create your case in a PDF

Believe it or not, free reports and PDF's STILL sell. Like anything
else, it boils down to your persuasive abilities.

You've got to hook people in, show them you have value, create
benefits and a reason to act today.

7. Ramp up your blog

Done well, a blog holds considerable sales power. Ramp it up and
you'll probably see more of those sales pouring in.

TIPS:

-- Study copyblogger.com to see how to write great blog content.
-- Don't assume you can put junk on your blog and get it read.
-- Learn to add video and podcasts to your blog
-- Make liberal use of pictures.

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